Marketing Yourself in the Performing Art
How are you perceived by others? How do you want to be perceived?
Publicity, promotion, bios, photos, resumes, language, interviews, phone calls, clothing, fitness, advertising, attitude, repertoire, programming, venues, CDs, videos, grants, booking, radio, TV, magazines, public appearances, travel, fees, negotiations, success and failure. This is a fast paced how to class. We'll talk about all of it.
Brenda Schuman-Post has personally marketed, booked, and been paid to perform over 600 solo and chamber music concerts, lectures, and master classes for diverse audiences in almost every conceivable type of venue - worldwide. She?s won eight grants including a 2008 Global Connections grant, enabling her to play the oboe for thousands of East Africans, and a 2018 Residency Partnership grant from Chamber Music America. Magazines and newspapers featuring articles about Brenda include International Musician, Making Music, Chamber Music America, Songlines, Scrapes, In Tune Monthly, The Jewish News, Marin Independent Journal, International Double Reed Society Journal, Intrepid Repairer and others. She’s been interviewed on dozens of radio shows. Brenda is uniquely versatile playing both written and improvised musics - baroque to modern classical, jazz, Celtic, American Songbook, world and new age, and is also a free lance orchestral musician in the San Francisco Bay Area. Her unique CDs have both been hailed as ‘groundbreaking’. She’s the winner of the Star Trek Idol Talent Search, author of ‘Bali Dancing’ and ‘Where No Oboist has Gone Before’. Brenda is an artist/clinician/ambassador for Buffet Crampon, USA. Her commitment to oboe education includes private teaching, Improvisation Workshops and lectures on ‘Oboes of the World’ and ‘Harvesting the Music Tree: Sustainable African Blackwood’.